Wieden+Kennedy is one of the most influential independent agencies in the world - the shop behind some of advertising's most enduring ideas. This collection gathers their standout work: the campaigns that defined brands, launched taglines into culture, and shaped how a generation of creatives thinks about the craft. Study the range, from big-budget film to sharp cultural provocation.
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Can I Get Uhhhhhhhhhhhh
- McDonald's · Wieden+Kennedy · 2022
Wieden+Kennedy built this Super Bowl campaign on a fan truth everyone recognises: the split second at the counter or the drive-thru speaker when May I take your order lands and the mind goes completely blank. The result is the involuntary Can I get uhhhhhhhh, and the film runs that same freeze throu
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You Can’t Stop The Future
- Nike · Wieden+Kennedy · 2020
Nike needed to build deep cultural relevance among Japanese youth navigating a culture of strict social conformity, pressure, and unspoken prejudices. The work taps into the insight that young people in Japan often feel forced to suppress their true identities, but find agency, voice, and belonging
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We The People: Chance the Rapper
- Nike · Wieden+Kennedy · 2016
Nike commissioned Chance the Rapper to write an anthem for the USA basketball teams heading to Rio in 2016. Directed by Hiro Murai and shot in black and white, footage of the men's and women's squads is projection-mapped onto houses and buildings, so the players appear on the fabric of the neighbour
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Groups Dads
- Facebook · Wieden+Kennedy · 2019
Facebook "Groups: Dads". A warm spot celebrating dads who find support and connection through Facebook Groups.
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Ella II
- Facebook · Wieden+Kennedy · 2019
Facebook "Ella II". A personal story showing how the platform's communities support an individual's journey.
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Dadsong
- Old Spice · Wieden+Kennedy · 2014
Old Spice's absurdist manhood positioning pushed to a generational punchline: teenagers sing a lament that Old Spice has turned their fathers into confident, capable "men," so the brand doesn't just make you smell good, it makes men. The surreal musical staging plays discomfort for comedy while rest
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Dadsong
- Old Spice · Wieden+Kennedy · 2014
Old Spice's absurdist manhood positioning pushed to a generational punchline: teenagers sing a lament that Old Spice has turned their fathers into confident, capable "men," so the brand doesn't just make you smell good, it makes men. The surreal musical staging plays discomfort for comedy while rest
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White Christmas
- TK Maxx · Wieden & Kennedy · 2017
TK Maxx "White Christmas". A joyful snow-angel moment frames festive style and unexpected finds.
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This Is Us
- Nike · Wieden+Kennedy Amsterdam · 2017
To challenge conservative gender norms in Turkey that relegate women to domestic roles and discourage female athleticism, Nike aimed to empower Turkish women to redefine their societal identity. Built on the insight that women are constantly told who they should be by traditional culture, the creati
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A New Way
- Miele · Wieden+Kennedy · 2026
Miele "A New Way". A pristine natural landscape frames the brand's sustainable, forward-looking ethos.
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My Time Is Now
- Nike · Wieden+Kennedy London · 2012
Nike aimed to dominate conversation around Euro 2012 without being an official tournament sponsor by appealing directly to the ambition of young amateur players. Grounded in the insight that aspiring athletes don't just want to watch their heroes but actively crave taking their place, the campaign r
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The Future Is Built
- Ford · Wieden+Kennedy · 2018
Ford "The Future Is Built". Ford frames itself as building the future through craft and innovation.
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Women's Equality Day
- HBO · Wieden+Kennedy, New York, USA · 2019
For Women's Equality Day - the 99th anniversary of US suffrage - HBO commissioned paintings of four women from its own shows, each shining a light on the ongoing fight for equal pay, representation and agency. The insight: a network's characters are cultural shorthand; borrowing their authority move
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Go Forth
- Levi's · Wieden+kennedy · 2009
Wieden+Kennedy relaunched Levi's 501 around Walt Whitman's faith in America and its future. The insight: a heritage denim brand had gone quiet, and pioneering optimism was its truest inheritance, so Go Forth channelled Whitman's poems and defiant, hopeful lines like all I need is all I got to cast t
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Scary House
- Nike · Wieden+Kennedy Portland · 2000
To stand out during the highly earnest 2000 Sydney Olympics, Nike sought to inject irreverent, pop-culture humor into the athletic wear category. The strategy taps into the classic slasher-film trope where victims inexplicably fail to outrun slow-moving killers. Directed by Spike Jonze, the commerci
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Shake On It
- ESPN · wieden+kennedy · 2007
ESPN aimed to drive sign-ups for its Fantasy Football platform by tapping into the obsessive subculture of fantasy managers. Recognizing that players treat their online leagues with the mock-professional gravity of real NFL front offices, the campaign framed casual roster moves as high-stakes busine
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Freestyle
- Lurpak · Wieden+Kennedy London · 2012
To overcome the monotony of everyday meals and position butter as an active catalyst for creativity, Lurpak tapped into the insight that the truest joy in the kitchen comes from spontaneous improvisation rather than rigid recipe-following. The campaign reframes home cooking as an act of artistic exp
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Coca Cola - Border
- Coca-Cola · Wieden+Kennedy · 2007
Two guards patrol opposite sides of a desert border, wary and hostile, until one opens a Coca-Cola; unable to cross, he sets a second bottle beneath the barrier and the two men quietly redraw the line in the sand so the other can reach it, sharing a drink before returning to their posts. The insight
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Where There Are Cooks, There Is Hope
- Lurpak · wieden + kennedy london · 2020
Shot like scripture by Kim Gehrig, with Mikael Persbrandt intoning over it, the film treats scrambling eggs and cooking from scratch as acts of enormous consequence - heal the sick, feed the masses, turn waste into wonder, raise the dead, settle feuds with a frittata. The insight is that cooking is
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Weave Your Magic
- Lurpak · wieden+kennedy london · 2019
Lurpak sought to counter the rise of convenience culture and food delivery apps that tempt exhausted commuters to abandon home cooking on weekday nights. The campaign taps into the insight that while cooking after a long workday is often viewed as a chore, the tactile act of preparing a meal actuall
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Welcome to McClassroom
- McDonald's · Wieden+Kennedy · 2020
For National Teacher's Month in the Philippines, McDonald's opened its empty party rooms - the spaces built for children's birthdays, sitting unused - to teachers who needed somewhere with reliable WiFi to run their classes from. The insight is that the brand was already holding exactly what teacher
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The Cheering Bandage
- Facebook · wieden + kennedy · 2020
Korean medical staff working through Covid wore small bandages on their faces to stop goggles and masks cutting into their skin. Facebook Korea printed messages of thanks - gathered as handwritten notes, DMs, GIPHY stickers and AR selfies from the public - onto those 5cm x 2cm bandages, and delivere
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Copycats Welcome
- Clash Royale · wieden+kennedy · 2026
Clash Royale has spawned countless clone games copying its name, characters and gameplay, so rather than sue, it invited players of those knockoffs to convert their progress into rewards inside the real game - a film pulls original characters through a portal into fake Clash Royale worlds where they
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Warmer Together feat. Al Pacino & Robert De Niro
- Moncler · Wieden+Kennedy · 2026
This campaign's creative idea uses the legendary relationship of Al Pacino and Robert De Niro as a metaphor for enduring warmth and connection. The work taps into the cultural insight that certain iconic pairings represent a timeless, unbreakable bond, much like a quality jacket. The strategy was to
What makes W+K's body of work distinctive isn't a house style - it's a culture. The agency has always hired people who think like writers and directors, not just advertising creatives. The result is work that draws from film, literature, and music in ways that most agencies don't. If you want to understand what it looks like when advertising aspires to be more than advertising, this is the archive to study.