The Creatives Room

This Is Us

Brand: Nike · Agency: Wieden+Kennedy Amsterdam · Year: 2017 · Category: Commercials · Medium: video

Surreal scene of a giant white Nike trainer with a green heel crashing down through the ceiling into a teenage girl's pink bedroom, plaster and debris flying. A pink chair, ornate mirror, wall posters and a window framing a London skyline with Big Ben set the room. Warm dusty light and forced-perspective scale make the oversized shoe dominate the intimate, girlish space.

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This Is Us - Wieden+Kennedy Amsterdam - 2017 | The Creatives Room