The Creatives Room

Dadsong

Brand: Old Spice · Agency: Wieden+Kennedy · Year: 2014 · Category: Commercials · Medium: video

Richly saturated and warm domestic interiors styled in a classic suburban aesthetic, contrast-lit to emphasize dramatic, stage-like theatricality. Compositions favor deadpan, symmetrical framing and painterly static shots that heighten the absurd physical comedy of fathers creeping from beneath rugs, couches, and curtains. The visual mood balances poignant melodrama with bizarre surrealism and deadpan character expressions.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Dadsong - Wieden+Kennedy - 2014 | The Creatives Room