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Copycats Welcome

Brand: Clash Royale · Agency: wieden+kennedy · Year: 2026 · Category: Case Studies · Medium: video

Stylised mobile-game key art on a deep navy background with a soft blue glow. 'COPYCATS WELCOME' is built from chunky multi-coloured 3D letters, a soccer ball replacing the O, a gold jewelled crown perched on top, all mounted on a metallic blue shield emblem. Sparkles and rim-light ring the badge. Saturated, glossy render.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Copycats Welcome - wieden+kennedy - 2026 | The Creatives Room