The Creatives Room

Scary House

Brand: Nike · Agency: Wieden+Kennedy Portland · Year: 2000 · Category: Commercials · Medium: video

The visual aesthetic is cool-toned with desaturated colours, enhancing the spooky, eerie atmosphere of the haunted house, yet punctuated by moments of intense, almost frantic, action. Lighting is low-key and dramatic, utilizing stark contrasts and deep shadows to obscure and reveal menacing figures and add suspense. Compositions are varied, ranging from tight close-ups of the athlete's determined face to wider shots that capture the vast, terrifying interior of the house. The mood oscillates between genuine fright and a comedic resolve, showcasing an athlete pushing physical and mental limits

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Scary House - Wieden+Kennedy Portland - 2000 | The Creatives Room