The Creatives Room

The Cheering Bandage

Brand: Facebook · Agency: wieden + kennedy · Year: 2020 · Category: Case Studies · Medium: video

A tight close-up of a smiling-eyed healthcare worker in a silver protective hood, round glasses and a white face mask, with Korean handwriting inked across the cap and mask. Overlaid handwritten-style English captions read To the unknown heroes who protected our 2020 spring, We got this. We have you supporting us, and Thank you, doctor. Daylight, plain and documentary in tone.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Cheering Bandage - wieden + kennedy - 2020 | The Creatives Room