The Creatives Room

We The People: Chance the Rapper

Brand: Nike · Agency: Wieden+Kennedy · Year: 2016 · Category: Commercials · Medium: video

Stark, evocative black-and-white cinematography defines this night-set visual piece, illuminated by the high-contrast glow of massive athlete light projections cast against urban facades. DP Larkin Seiple employs soft, ambient nocturnal lighting paired with rich shadows, framing Chance the Rapper in intimate performance shots contrasted against sweeping wide angles of cityscapes. The visual tone balances heroic grandeur with quiet, soulful reverence, creating a dreamlike interaction between human-scale performance and architectural monuments.

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We The People: Chance the Rapper - Wieden+Kennedy - 2016 | The Creatives Room