The Creatives Room

My Time Is Now

Brand: Nike · Agency: Wieden+Kennedy London · Year: 2012 · Category: Commercials · Medium: video

Dynamic, cinematic sports aesthetic defined by harsh stadium floodlights, deep nighttime blues, and saturated pops of neon jersey colors against atmospheric haze and kicked-up turf. High-contrast, low-angle fluid camera movements and wide stadium frames alternate with intense macro close-ups of sweat, grit, and determination. The emotional register is thrilling, rebellious, and unapologetic, capturing the raw visceral energy of top-tier global football.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

My Time Is Now - Wieden+Kennedy London - 2012 | The Creatives Room