The Creatives Room

Shake On It

Brand: ESPN · Agency: wieden+kennedy · Year: 2007 · Category: Commercials · Medium: video

The visuals are bright and clean, with a generally neutral to slightly warm colour palette that reflects everyday environments like living rooms, bars, and offices. Lighting is naturalistic and even, avoiding dramatic shadows, to emphasize the relatable, slice-of-life scenarios. Compositions are varied, often featuring medium shots to capture character reactions and interactions within a group. The overall mood is light-hearted and comedic, focusing on friendly absurdity and the shared joy and frustration of sports fans watching games together.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Shake On It - wieden+kennedy - 2007 | The Creatives Room