Long-form advertising is a test of creative confidence. Make something that lasts three, five, or thirteen minutes and you've implicitly told your audience that what you have to say is worth their sustained attention. The campaigns in this collection earned that claim. Thai Life Insurance's 'Unsung Hero' runs six minutes and earns every second. Honda's 'The Other Side' uses dual narrative across a feature-length runtime. P&G's 'Thank You, Mom' tells four athletes' stories across a four-minute film. Length here is a creative choice, not a constraint.
-
Mona
- Zeiss · 2024
Zeiss "Mona". A Zeiss spot framing precision optics and crystal-clear vision.
-
One of a Kind
- Chet Mcfallo · 2023
Chet Mcfallo "One of a Kind". A hero shot of a bespoke Cobra sports car frames it as a singular, handcrafted machine.
-
The Hidden Room
- Home Box · FP7 McCann · 2022
Home Box asked 329 domestic helpers to name their favourite place in the homes they work and live in. The insight: every room they described belonged to someone else, and the one that stayed hidden was their own, typically about 7 by 10 feet. Following four of them, the film turns that omission into
-
Vortex
- 2017
Vortex is a personal film by Tim Sessler shot entirely on an iPhone 8 with a Freefly MoVI gimbal, filmed across New York in 48 hours. The insight: the constraint is the point, proving that stabilised, cinematic movement no longer depends on a cinema camera, with the rig run from a Segway and a wheel
-
The Chase
- HA
HA "The Chase". An energetic spot built around a chase to convey momentum and excitement.
-
The Mom Penalty
- women empowered global · HumanSense, Sri Lanka · 2021
Women Empowered Global's 'The Mom Penalty' for #ChooseToChallenge: pandemic working mothers juggled jobs, housework, childcare and remote school - and four times more women than men left the workforce. The insight: the penalty is structural, not personal; the campaign names it like a fine so employe
-
The Land of the Unfree
- Amnesty International · Anorak NoA · 2023
Amnesty International x Anorak/NoA, 'Land of the Unfree': America's most cherished phrase edited to indict the state of abortion rights. The insight: the country's self-image is the campaign's medium - one deleted syllable turns anthem into audit.
-
Some Gifts Take Time
- Grab · Kinetic Singapore · 2023
A Mother's Day film about the gifts that cannot be rushed - the years, the effort, the slow accumulation of what a mother actually gave - landing on the fact that the one you forgot to buy can be delivered in minutes on Grab. The insight is that last-minute panic on Mother's Day is universal and qui
-
The Chase for Carrera ft. Ryan Gosling
- tag heuer · DDB Paris · 2023
For the Carrera's 60th, a five-minute action comedy in which Ryan Gosling, having grown attached to a TAG Heuer worn on a film set, refuses to hand it back and leads Vanessa Bayer on a Porsche Carrera chase across town - produced by David Leitch's 87North and launched like a blockbuster, with teaser
-
Double Life
- Young Director Award · TBWA\Helsinki
A quiet, cinematic portrait of a shy young girl - the "double life" framing sets a warm everyday self against a hidden inner or second world, the emotional hook of the spot.
-
Plank
- good ads matter selects · aardman animations · 1993
Good Ads Matter selects "Plank". An Aardman-animated short, selected for its craft, using charm to carry a social message.
-
Work
- kasikornbank · GREYnJ United · 2018
Kasikornbank "Work". A Thai bank spot framing hard work and the financial support behind it.
-
100 Years of Engagement Rings
- glam · glam, inc. · 2015
To drive massive organic reach and position lifestyle publisher Glam.com at the center of digital pop culture, this video tapped into the audience's fascination with nostalgia and style evolution. The brand needed a highly shareable, low-barrier format to compete with giant digital publishers for fe
-
Great for the Good
- CRED · 2021
Rahul Dravid - 'The Wall', Indian cricket's byword for unshakeable calm - loses it completely in Bangalore traffic, roaring out of the sunroof as Indiranagar ka gunda, while Jim Sarbh narrates. Across six IPL films, national icons known for one immovable trait are shown doing the exact opposite. The
-
Trip in the Dark
- City Tours · Voskhod Agency · 2019
Modern life is saturated with things to look at, while some people perceive none of it, having lost their sight or never had it. The campaign inverts the usual sympathy by casting them as the guides - the ones positioned to hand a sighted visitor knowledge and sensation they could not otherwise reac
-
Year in Search 2021
- Google · Google Creative Lab · 2021
In a year of global recovery, Google's annual 'Year in Search' film went beyond a simple recap to reinforce the brand's human-centric role. The creative idea was built on the insight that search data revealed a collective desire for recovery, framing the year's zeitgeist around the central question
-
Copycats Welcome
- Clash Royale · wieden+kennedy · 2026
Clash Royale has spawned countless clone games copying its name, characters and gameplay, so rather than sue, it invited players of those knockoffs to convert their progress into rewards inside the real game - a film pulls original characters through a portal into fake Clash Royale worlds where they
-
Open doors
- Mastercard · 2013
Mastercard "Open doors". Mastercard frames payments as opening doors to experiences and possibility.
-
Coffee
- Google Chrome · BBH London · 2010
How do you dramatise milliseconds? Race the browser against things that are absurdly, physically fast: a potato gun, lightning, sound waves - page loads captured on high-speed cameras against real projectiles (the potato-gun setup took 51 takes). BBH New York and Google Creative Lab turned a benchma
-
Lamp
- IKEA · fallon london · 2002
A discarded lamp sits in the rain while every trick of sentimental film-making - mournful score, forlorn framing, a warm window glowing inside - invites you to pity a piece of furniture. Then a man walks into shot and says: 'Many of you feel bad for this lamp. That is because you're crazy. It has no
-
Mr. W
- Gaioum
To overcome public indifference and local resistance toward wind turbines, this campaign reframes wind from an annoying daily nuisance into a misunderstood, untapped resource. The film personifies wind as Mr. W, a lonely, clumsy giant whose natural actions—like blowing off hats and ruining umbrellas
-
Teacher Refuses to be Apart From His Mother
- C.P. Group (Charoen Pokphand) · Ogilvy Thailand
A teacher caring for his mother through Alzheimer's, told without pity. The film's position is that he does not read his situation as a tragedy, and it uses that refusal to make an argument about obligation and value rather than asking for sympathy.
-
Discover the originals
- Visit Sweden · Forsman & Bodenfors · 2022
To earn outsized attention for Swedish tourism, the campaign solved a unique communications problem: its most famous brand, IKEA, "owns" Swedish names globally. The insight is that millions know these product names (Bolmen, Järvfjället) but don't know they are real places, lakes and towns in Sweden.
-
A Future Begins
- Chipotle Mexican Grill · Creative Artists Agency · 2021
A farming family sends their son to college and puts the land up for sale; he finds his calling and comes back to save the farm with sustainable growing techniques, scored by Kacey Musgraves covering Coldplay. The insight is that the crisis in food is not really about ingredients, it is that nobody
Long-form advertising has become more viable as streaming and social platforms have removed time constraints from online video. But viability doesn't mean audiences are automatically patient - they still need a reason to keep watching. The campaigns that make this collection work precisely because they give that reason in the first thirty seconds and then keep delivering on it. Earning time is the primary creative task.