The Creatives Room

Double Life

Brand: Young Director Award · Agency: TBWA\Helsinki · Category: Commercials · Medium: video

The visual style embraces a muted, desaturated colour palette and natural lighting, lending an air of understated realism to the otherwise bizarre proceedings. Compositions are generally wide to mid-shots, framing characters within their commonplace environments, emphasizing the observational nature of the humour. The mood is subtly melancholic and builds to a surprising absurdity, focusing on individual eccentricities with a deadpan emotional register.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Double Life - TBWA\Helsinki | The Creatives Room