The Creatives Room

Open doors

Brand: Mastercard · Year: 2013 · Category: Commercials · Medium: video

The visual aesthetic is characterized by a cool, desaturated colour palette, emphasizing a sense of stark reality and introspection. Lighting is often natural or low-key, creating deep shadows and highlights that add to the dramatic and intimate mood. Compositions frequently utilize wide shots to establish settings and close-ups to capture raw human emotion, fostering a melancholic yet hopeful emotional register. The casting features diverse individuals, highlighting universal human experiences and their shared vulnerability, creating a strong sense of empathy and relatability for the viewer.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Open doors - 2013 | The Creatives Room