The Creatives Room

Discover the originals

Brand: Visit Sweden · Agency: Forsman & Bodenfors · Year: 2022 · Category: Commercials · Medium: video

Calm lakeside landscape at soft golden light, bordered by a thick yellow frame. Bold yellow caps read "DISCOVER THE ORIGINALS" at left. A man in a yellow raincoat stands by the shore gesturing toward a billboard reading "Welcome to Bolmen - More than an IKEA toilet brush", showing a silhouetted figure in a boat at sunset. Still water and bare trees fill the background.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Discover the originals - Forsman & Bodenfors - 2022 | The Creatives Room