The Creatives Room

Vortex

Year: 2017 · Category: Commercials · Medium: video

Stark, high-contrast black-and-white photography transforms the grid of New York City into abstracted geometric patterns and sweeping silhouettes. The lighting swings from hard midday glare to dark, shadowed low-key tones, accentuating architectural lines and urban textures. Centered framing combined with continuous 360-degree rotational motion creates a hypnotic, disorienting, and intensely atmospheric visual field.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Vortex - 2017 | The Creatives Room