Fashion advertising operates at the intersection of commerce and culture, and the best campaigns in the category have moved both simultaneously. Calvin Klein's provocative campaigns of the 1980s and 90s redefined what a brand could say about the body. Gucci under Tom Ford turned a label into a cultural statement. More recently, digital-first brands like Supreme and Palace have built global followings through scarcity, collaboration, and advertising that refuses to look like advertising. In fashion, the campaign is inseparable from the brand.
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Where Jewelry Comes to Life
- Velora · Mojo creative studio
Jewellery is normally shot as a still object on a plain surface. This treats each piece as something animate instead, placing charms inside built environments where light and motion give them behaviour, so the pieces read as experienced rather than displayed.
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GG Legends: ZywOo
- Gucci · 2023
To build authentic relevance with digital natives who treat esports champions as modern elite athletes, Gucci leveraged the double meaning of its heritage "GG" monogram—both the founder's initials and gaming shorthand for "Good Game." The "GG Legends" campaign legitimizes top competitive gamers as h
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Teaser
- Versace · 2016
Versace "Teaser". A Versace fashion teaser building anticipation for a collection.
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Explore Mode On
- Zalando
BETC positioned Zalando Lounge, the off-price arm, as a treasure hunt rather than a discount bin. Explore Mode On frames the daily rotation of deals as something to be actively hunted through, and the campaign extended the idea past film into an interactive 360-degree landing page the viewer could s
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Reese's Puffs - Prom Dress
- General Mills
General Mills "Reese's Puffs - Prom Dress". A bold youth-culture spot styling the cereal around a playful prom-dress moment.
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Sculpting Aesthetics - SS24
- Brunello Cucinelli · 2024
A fashion film for Brunello Cucinelli's SS24 collection built on architecture with a sculptural quality. Modern and contemporary references meet in an interplay of forms and reflections, so the clothes are read through the shapes and light of the space rather than shown on a runway.
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Spring 24 Digital Fashion Show
- Balenciaga · 2023
Balenciaga's Spring 24 digital fashion show: the maison's stark Paris flagship facade frames a high-fashion presentation delivered as a sleek, minimal digital experience.
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Originals Real Madrid
- Adidas
Adidas Originals x Real Madrid: a footballer in kit off the pitch fuses on-field heritage with off-field street style - the club's icons as culture, not just sport.
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Eyewear 2022
- Calvin Klein · 2022
Calvin Klein Eyewear 2022: a spare, effortlessly-cool portrait makes the sunglasses the single statement - minimalist attitude as the brand's signature.
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Superstar 82'
- Asphaltgold · STORIES2TELL · 2025
A collaboration between German sneaker retailer Asphaltgold and adidas Originals to relaunch the Superstar 82, developed with Austrian rapper Jugo Ürdens under the motto 'moving in contrasts'. The film treats the tracksuit-and-Superstar uniform as a cultural badge, staging it in a temple-like wardro
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Xfinity Mobile
- Apple · Goodby, Silverstein & Partners · 2019
Warm-lit boutique interior with shallow depth of field: a rack of neutral-toned knitwear and shirts (greys, cream, pale blue) hangs above a polished wood partition, while a round wooden stool in the foreground displays a burgundy suede ankle boot beside a white sneaker. Background shelving and a gla
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THE LIGHT MINDED
- flos · C41 Studio · 2018
Part of FLOS's 'The Light Minded' series of documentary portraits of designers, this episode profiles Michael Anastassiades. He reflects on living in London and the need to filter the constant overflow of information to protect mental space and clarity. Intercutting his words with yoga, city footage
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Mankind
- Kenneth Cole · 2016
Launch creative for Kenneth Cole's men's fragrance Mankind, running under the "Be the Evolution" / "Join the Evolution" idea. It plays on the pun in the product name - Mankind - to frame modern masculinity as a work in progress: the confident, connected, considerate man evolving to meet today's expe
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Back To School
- Dior
A back-to-school film for the Diorling collection by Cordelia de Castellane for Baby Dior. It runs through the specific rituals of the term's first days, buttoning up for the morning drop-off and the obligatory first-day photograph, positioning the clothes as pieces that hold up across all of it.
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Don't Underestimate a Genius
- Moncler · 2018
Made for the Moncler GENIUS collection, the film takes the collection name literally and asks what Millie Bobby Brown would be if she were not Millie Bobby Brown. Directors rubberband stage a run of alternative versions of her in other lives and other jobs, each one shot on 35mm, so the answer to th
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Life Has Many Paths
- Coach · Marcel · 2024
Coach's Courage To Be Real platform takes the position that the hard part of becoming yourself is the pressure not to. Life Has Many Paths sets the question directly to the viewer - which one will you choose - and follows people making choices that answer to who they actually are rather than to what
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Stitches
- SRMG · 2021
SRMG "Stitches". A media-group spot framing storytelling that stitches ideas and people together.
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Love at First Fabric
- Persil · TBWA\RAAD · 2024
Persil sponsors Dubai Fashion Week with a Love at First Fabric exhibition, relaunching Persil Shampoo, a detergent built to protect and renew coloured and dark garments. The insight: fabric care belongs in the fashion conversation because a longer-lasting wardrobe is a sustainable one, so put deterg
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Cheetos Pants
- Cheetos · Impact BBDO · 2021
Humanity's most profound snacking question - what to do with Cheetle-covered fingers - solved with trousers dyed the exact shade of the dust. The insight: don't apologise for the product's mess, merchandise it; the brand's most famous 'flaw' becomes wearable fan identity.
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My Eyes Are Up Here
- XYXX · The Womb · 2024
XYXX's 'My Eyes Are Up Here' with creator Vir Saini: an everyday social behaviour - where eyes drift - flipped onto men, using humour to make audiences reconsider something rarely questioned. The insight: the male-gaze conversation lands differently when a men's brand runs it on its own customers.
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Create your adicolor
- adidas · TBWA\Barcelona · 2015
Ad for adidas adicolor. Dipping the shoe fully in one colour dramatises the campaign's promise - a blank canvas sneaker for wearers to drench in whatever colour they choose.
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Creative Print Ads
- Comfort · Ogilvy & Mather, Mumbai · 2015
Provocative ad for Comfort fabric conditioner. Stretching out even the most rigid, unbending figure argues the product softens and relaxes the stiffest of fabrics - a deliberately edgy visual metaphor.
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No matter how fashionable you are
- samsung · Cheil Worldwide · 2016
This road-safety campaign attacks phone use at the wheel on the terms of an image-conscious audience. The insight: people who'd never be seen doing something ugly still text while driving, so no matter how fashionable you are, using a mobile while driving is ugly reframes distraction as a style fail
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Go Forth
- Levi's · Wieden+kennedy · 2009
Wieden+Kennedy relaunched Levi's 501 around Walt Whitman's faith in America and its future. The insight: a heritage denim brand had gone quiet, and pioneering optimism was its truest inheritance, so Go Forth channelled Whitman's poems and defiant, hopeful lines like all I need is all I got to cast t
Fashion advertising is most instructive for what it reveals about desire and aspiration. The products are often less important than the worlds they inhabit - the models, the photographers, the art directors, the cultural references. Understanding how those worlds are constructed, and what they're saying beneath the surface, is an education in the deeper grammar of advertising.