The Creatives Room

Spring 24 Digital Fashion Show

Brand: Balenciaga · Year: 2023 · Category: Commercials · Medium: video

Shot on location outside Balenciaga's historic Paris address, the visual palette features desaturated greys, wet asphalt reflections, and soft, diffused overcast light. The camera maintains a fixed, observational distance with wide framing that captures both macro urban movement and intricate sartorial details amidst shifting rain and sunshine. The emotional tone is cool, detached, and effortlessly chic, blending mundane daily choreography with high-fashion poise.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Spring 24 Digital Fashion Show - 2023 | The Creatives Room