The Creatives Room

No matter how fashionable you are

Brand: samsung · Agency: Cheil Worldwide · Year: 2016 · Category: Print / OOH · Medium: image

The visual employs a high-contrast, graphic style with desaturated, almost monochromatic colours, punctuated by stark red accents to signify danger and impact. Composition is tight and impactful, focusing on the immediate aftermath of a collision. The mood is somber and confrontational, aiming to shock and instill a sense of urgency. The casting features fashionably dressed young adults, emphasizing the target demographic.

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No matter how fashionable you are - Cheil Worldwide - 2016 | The Creatives Room