The Creatives Room

Mankind

Brand: Kenneth Cole · Year: 2016 · Category: Commercials · Medium: video

Polished fashion campaign frame: five male models pose on a brick rooftop parapet against a hazy monochrome Manhattan skyline, dressed in sharp dark suits and leather jackets in a cool desaturated grey palette. Centred white type reads "BE THE EVOLUTION" above a scripted "Kenneth Cole" signature. Confident, editorial, aspirational menswear look.

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Mankind - 2016 | The Creatives Room