The Creatives Room

Your Skin is Natural

Brand: Crop · Year: 2016 · Category: Commercials · Medium: video

Extreme close-up filling almost the entire frame with an older adult's face: deep, weathered wrinkles, visible skin texture and pores, grey-flecked hair falling loose around the face, pale hazel-grey eyes, and a faint, warm smile. Lighting is soft, flat and even against a plain warm-white/cream backdrop; shallow depth of field softly blurs the hairline. No visible makeup or retouching - skin texture and creases are left fully exposed rather than smoothed.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Your Skin is Natural - 2016 | The Creatives Room