The Creatives Room

Your Plastic Diet

Brand: WWF-Australia · Agency: bwm dentsu · Year: 2019 · Category: Commercials · Medium: video

On a plain white background, a pair of wooden chopsticks grip a blue credit card and dip it into a small white bowl of dark soy sauce, staging the card like a piece of sushi. Hand-lettered text at left reads 'It took you up to 1 WEEK to eat this credit card,' with '1 WEEK' picked out in white on a blue brush stroke. The look is clean and high-key, built around the blue card, white bowl and dark sauce.

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Your Plastic Diet - bwm dentsu - 2019 | The Creatives Room