The Creatives Room

You need balls

Brand: Loto Libanais · Agency: Impact BBDO Dubai · Year: 2016 · Category: Print / OOH · Medium: image

The image is stark and minimalist, employing a cool, desaturated colour palette with a white background and central subject. Lighting is soft and even, highlighting the textured, somewhat deflated appearance of a singular 'ball' – a carefully crafted toilet roll. The composition is tight and centred, creating a sense of humorous anticipation and a slightly absurd, understated mood. The absence of human elements forces the viewer to confront the unexpected visual directly.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

You need balls - Impact BBDO Dubai - 2016 | The Creatives Room