The Creatives Room

You'll never be surprised on road again

Brand: volkswagen · Agency: DMG · Year: 2015 · Category: Print / OOH · Medium: image

The visual is cool and desaturated, focusing on the unexpected moment of an animal in the road. Hard, direct lighting emphasizes the impending hazard, while a wide composition captures the full scenario. The mood is one of mild tension, immediately resolved by the implied intervention of car safety features, leading to a feeling of security. The absence of human figures keeps the focus on the vehicle's intelligence.

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You'll never be surprised on road again - DMG - 2015 | The Creatives Room