The Creatives Room

You'll Meet Yourself

Brand: Sedventure · Agency: Ogilvy, Istanbul · Year: 2018 · Category: Print / OOH · Medium: image

This print campaign visualizes its 'You'll meet yourself' tagline with a surreal photo-compositing technique. Each execution blends a portrait with a landscape, creating a double-exposure effect where the traveler and their destination become one. In one ad, a man's bearded face is superimposed with a reflection of him walking down a long road; in another, a hiker in the desert looks up at his own face reflected in the sky.

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You'll Meet Yourself - Ogilvy, Istanbul - 2018 | The Creatives Room