The Creatives Room

Yes

Brand: REI · Category: Commercials · Medium: video

A woman in a tan ball cap and backpack straps gazes upward, lit by soft sunbeams filtering through an out-of-focus forest canopy behind her. Her face is calm and hopeful, catchlights in her eyes, against a hazy green-gold woodland bokeh. Warm golden-hour light and shallow focus give an intimate, aspirational outdoor mood.

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