The Creatives Room

X-rated

Brand: AT&T · Agency: Miami Ad School · Year: 2016 · Category: Print / OOH · Medium: image

This series of print ads uses a minimalist, graphic approach, centered on a UI element resembling a web search bar. Each ad is set against a dark, featureless background, focusing the viewer's attention on the text. Childlike misspellings of innocent terms, such as "sesam street" or "assmble," are depicted in the search field, while the auto-complete suggestion below reveals a related x-rated word, creating a stark conceptual contrast.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

X-rated - Miami Ad School - 2016 | The Creatives Room