The Creatives Room

Writes Long

Brand: Faber Castell · Agency: ogilvy · Year: 2015 · Category: Print / OOH · Medium: image

The visual likely employs a cool color palette with stark contrasts, emphasizing the dark humor. Lighting would be focused and intentional, possibly dramatic, to highlight the personified object. Composition would be clean and minimalist, allowing the clever concept to take center stage. The mood is witty and a bit surreal, inviting a thoughtful chuckle from the viewer.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Writes Long - ogilvy - 2015 | The Creatives Room