The Creatives Room

Write for Rights

Brand: Amnesty International · Agency: Cossette · Year: 2021 · Category: Print / OOH · Medium: image

The visuals are stark and impactful, employing a desaturated colour palette with strong contrasts to evoke seriousness and urgency. Lighting is often dramatic with high contrast, creating a sense of tension and highlighting key elements. Compositions are typically tight, focusing on faces or symbolic objects to draw the viewer into the personal stories behind the injustices, often featuring diverse individuals with expressions of earnestness or quiet determination. The mood is somber and reflective, yet imbued with a powerful undercurrent of hope and resilience, aiming to inspire empathy and a

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Write for Rights - Cossette - 2021 | The Creatives Room