The Creatives Room

Write for Rights

Brand: Amnesty International · Agency: Cossette · Year: 2021 · Category: Print / OOH · Medium: image

Illustrated by Owen Gent in a painterly, textured style, the campaign centers a pencil as a symbolic tool for freedom. The pencil's tip transforms into a detailed scene, like a glowing keyhole or a person freed from a cell. Compositions are rendered in a subdued color palette, which is dramatically pierced by a single, luminous source of golden light representing hope and action.

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Write for Rights - Cossette - 2021 | The Creatives Room