The Creatives Room

World-Proof With Education

Brand: Arctic Fox · Agency: Vinci Raj · Year: 2020 · Category: Print / OOH · Medium: image

A series of print illustrations by Lamanoe Studio under creative director Vinci Raj. Each image features a photorealistic Arctic Fox backpack shielding a person from a graphic, symbolic representation of a social injustice. These threats include arrows for lack of women's education, grasping hands for untouchability, and aggressive typographic slurs for racism. The composition is centered on the backpack, which acts as a shield, set against a simple, textured background in muted tones.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

World-Proof With Education - Vinci Raj - 2020 | The Creatives Room