The Creatives Room

World Chocolate Day

Brand: IKEA · Agency: ACNE · Year: 2018 · Category: Print / OOH · Medium: image

Photographer Anders Kylberg shoots flat-lay, graphic compositions of brown IKEA furniture arranged to look like bars of chocolate. The campaign uses pieces like the MALM chest of drawers and BESTA cabinets, whose grid-like forms mimic the breakable squares of a chocolate bar. Shot top-down against solid, complementary-colored backgrounds, the images use clean, even lighting to create a convincing visual pun.

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World Chocolate Day - ACNE - 2018 | The Creatives Room