The Creatives Room

Work Your Magic

Brand: Foom · Category: Commercials · Medium: video

Extreme close-up, macro food shot: a golden-brown pile of syrup-glazed fried dough balls (resembling luqaimat/awameh, a Middle Eastern sweet) topped with crushed green pistachio, with a hand mid-sprinkle above the pile and out-of-focus warm interior/kitchen light behind. Rich amber, honey-toned colour palette, shallow depth of field typical of premium food photography.

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Work Your Magic | The Creatives Room