The Creatives Room

Won't Wake The Baby

Brand: IKEA · Agency: mother · Year: 2015 · Category: Case Studies · Medium: video

A smartphone is held upright in a dim, muted bedroom, its screen filling the frame with a music-app style player titled Baby Sleep Aid / Rain Sounds set over a photo of a swaddled baby asleep on a bed. Below the phone, large white text reads Rain Sounds above a rounded 42,363 FOLLOWERS button. The nursery behind is grey and out of focus with a crib at right, letterboxed top and bottom.

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Won't Wake The Baby - mother - 2015 | The Creatives Room