The Creatives Room

WoMen's Football

Brand: Orange · Agency: Marcel · Year: 2023 · Category: Case Studies · Medium: video

The visual aesthetic is vibrant and energetic, combining authentic, often high-contrast lighting from real football matches with polished, dynamic post-production sequences. The color palette oscillates between the natural greens of the pitch and more dramatic, sometimes desaturated tones for the manipulated footage, culminating in a powerful reveal. Compositions are varied, from wide shots capturing the scale of the game to tight, impactful close-ups on the athletes' determined expressions, all contributing to an emotional register of awe, inspiration, and ultimate triumph.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

WoMen's Football - Marcel - 2023 | The Creatives Room