The Creatives Room

Women

Brand: Vodafone · Agency: VMLY&R Milano · Year: 2020 · Category: Commercials · Medium: video

Ultra-wide letterboxed frame inside a plant nursery or greenhouse. A woman in a striped t-shirt and a heavy work apron stands mid-frame among dense palms and ferns, holding a phone up in front of her as if photographing the plants; huge industrial windows behind her blow out into flat white daylight and haze. Foreground fronds intrude from both edges, framing her in a natural vignette. Desaturated, dusty green grade with lifted blacks and heavy atmospheric diffusion; the extreme 2.66-style ratio flattens her into a wide horizontal band of foliage.

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Women - VMLY&R Milano - 2020 | The Creatives Room