The Creatives Room

#WomanPandemic

Brand: Fundación Honra · Agency: Espinaca · Year: 2020 · Category: Print / OOH · Medium: image

The image uses a stark, desaturated colour palette, leaning towards cool tones, to evoke a sense of somberness and urgency. Harsh, direct lighting creates strong contrasts and shadows, emphasizing the isolation and vulnerability of the subject. The composition is tight and focused, often framing a woman's face or partial figure, conveying a feeling of being trapped within the confines of her home. The mood is one of profound sorrow, fear, and helplessness, aiming to elicit empathy and shock in the viewer. The casting features ordinary women, making the issue relatable and universal.

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#WomanPandemic - Espinaca - 2020 | The Creatives Room