The Creatives Room

Without the Whole Picture

Brand: Pressbyrån · Agency: Åkestam Holst NoA · Year: 2020 · Category: Print / OOH · Medium: image

A series of black-and-white print ads built around historically significant news photographs from photographers like Jeff Widener and Nilüfer Demir. Each iconic image is tightly cropped to remove its famous subject, leaving a mundane, decontextualized background that appears unremarkable without its focal point. The layouts mimic a newspaper page, presenting the altered image above text that explains the campaign's core idea about the importance of photojournalists.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Without the Whole Picture - Åkestam Holst NoA - 2020 | The Creatives Room