The Creatives Room

Wishful Thinking

Brand: Google · Agency: alma · Year: 2019 · Category: Commercials · Medium: video

A high-contrast black-and-white frame of two men outdoors under open sky. At right, a younger man in a pale straw cowboy hat with a bandana pulled down under his chin looks upward; at left, an older man with a grey ponytail and a face mask leans in toward him, with a third weathered figure between them. Gritty monochrome grade and a documentary, observational feel.

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Wishful Thinking - alma - 2019 | The Creatives Room