The Creatives Room

Winter. Spend It Together.

Brand: McDonald's · Category: Commercials · Medium: video

A figure in a cap and jacket runs past a flower-market stall, frozen mid-stride in heavy motion blur that streaks the buckets of roses behind into smears of red, pink and green. Cool blue-teal night palette with the running subject in sharper focus against the blur. Kinetic, film-grained image conveying urgent movement through a winter street.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Winter. Spend It Together. | The Creatives Room