The Creatives Room

Wind Tunnel

Brand: Kia · Agency: Innocean Worldwide · Year: 2016 · Category: Commercials · Medium: video

Dominated by a cool blue, graphite, and stark white palette, the visuals evoke a clinical yet heroic industrial setting. Focused hard lights and laser-like beams trace thin streams of white smoke moving smoothly over dark, polished car bodywork. Tight macro compositions of exterior badges, headlights, and aerodynamic curves contrast with expansive, low-angle wide shots of the cavernous wind tunnel facility, evoking raw power, scientific precision, and moody intensity.

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Wind Tunnel - Innocean Worldwide - 2016 | The Creatives Room