The Creatives Room

Why do it the hard way

Brand: CENTRAAL BEHEER · Agency: DDB Unlimited · Year: 2019 · Category: Commercials · Medium: video

Sunlit suburban exterior on a residential kerb. A small blonde girl in a floral top and blue polka-dot leggings crouches on the road edge, head down, hands working at the laces of white sneakers; a skipping rope lies discarded on the grass verge behind her beside a border of silver-leaved shrubs and a red-brown fence. Late golden low-angle sun rakes across the tarmac, casting long shadows. Naturalistic grade, gentle contrast, wide-to-medium framing at child height with no camera emphasis — shot to feel unremarkable so the escalation later reads.

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Why do it the hard way - DDB Unlimited - 2019 | The Creatives Room