The Creatives Room

Whole Working-From-Home Thing

Brand: Apple · Agency: TBWA Media Arts Lab · Year: 2021 · Category: Commercials · Medium: video

The visual style is bright and clean, characterized by natural, often daylight-balanced lighting that highlights the everyday home environments. Compositions are varied, ranging from tight close-ups on faces expressing exasperation or triumph, to wider shots capturing the eclectic and sometimes messy reality of working from home. The mood is overwhelmingly lighthearted and humorous, aiming for relatable moments of both struggle and small victories, with a cool-to-neutral color palette that feels authentic and unobtrusive. The casting features a diverse ensemble of individuals, each embodying d

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Whole Working-From-Home Thing - TBWA Media Arts Lab - 2021 | The Creatives Room