The Creatives Room

Wherever it Is Green

Brand: Puma · Year: 2021 · Category: Commercials · Medium: video

A visually striking and kinetic spot blending raw street realism with vibrant, hyper-stylized sports cinematography. Saturations lean into deep, rich greens against warm urban textures and sun-drenched Brazilian sunlight. Frames alternate fluidly between tight, intimate portraits of passionate fans and expansive wide shots of concrete landscapes and neighborhood pitches. The overall tone is proud, energetic, and rooted in youth street culture.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Wherever it Is Green - 2021 | The Creatives Room