The Creatives Room

Where To Settle

Brand: Mastercard · Agency: McCann · Year: 2024 · Category: Case Studies · Medium: video

A dark Mastercard "Where to Settle" case-study board. A muted left photo shows a crowd of refugees with luggage at a snowy border. At centre a hand holds a phone displaying an orange map-based app of Ukraine and Poland. White stats read "1,5 MLN" and "20,05%" beside a Forbes pull-quote. The right edge stacks press logos (FT, Deloitte, Bloomberg, JBL) on black. Palette is somber charcoal with orange app accents.

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Where To Settle - McCann - 2024 | The Creatives Room