The Creatives Room

Where is your mind.

Brand: Curitiba Music and Arts Festival · Agency: Master Comunicação · Year: 2015 · Category: Print / OOH · Medium: image

This print series from Art Director Rafael Guth uses surrealist photo-illustration to place cultural objects atop human bodies. Each portrait is centrally composed against a solid, muted background in teal, terracotta, or purple. The subjects' heads are replaced with items representing the festival's offerings, including a gramophone and a model of the Oscar Niemeyer Museum. Post-production from Magma Image creates a clean, graphic, and literal interpretation of the campaign's 'Where is your mind' title.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Where is your mind. - Master Comunicação - 2015 | The Creatives Room