The Creatives Room

When you travel, there's nothing more important than yourself

Brand: medicus · Agency: TBWA\Buenos Aires · Year: 2016 · Category: Print / OOH · Medium: image

The image likely features a dramatic and perhaps slightly humorous depiction of a travel mishap or medical emergency, contrasting sharply with the lighthearted act of taking a selfie. The color palette would emphasize the seriousness of the situation, possibly with cool, desaturated tones, while the selfie element might introduce a warmer, more vibrant contrast. Composition would juxtapose peril with vanity, creating an unsettling and thought-provoking visual narrative designed to capture immediate attention and convey the brand's message with a punch.

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When you travel, there's nothing more important than yourself - TBWA\Buenos Aires - 2016 | The Creatives Room