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When Thungry, Get Naked — Funeral

Brand: Naked · Agency: Fig New York · Year: 2024 · Category: Commercials · Medium: video

A woman in black funeral attire delivers a eulogy in a wood-paneled room, holding a brightly colored Naked smoothie. The comedy is carried by her performance, with micro-expressions shifting between sadness for her deceased aunt and joy for her inheritance. The visual style is naturalistic, using the absurd product placement as the central gag against the somber setting. The framing focuses on medium shots and close-ups of the main character.

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When Thungry, Get Naked — Funeral - Fig New York - 2024 | The Creatives Room