The Creatives Room

What's Your Excuse?

Brand: Eesti Haigekassa · Agency: Optimist Creative · Year: 2019 · Category: Print / OOH · Medium: image

Photographer Ken Oja captures three individuals in a series of clean, direct portraits. The subjects—a swimmer with limb differences, a 78-year-old marathon runner, and a blind adventurer—are framed in centered medium shots within their athletic environments. The images use a cool and slightly desaturated color palette, with controlled lighting that models the subjects against their backgrounds.

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What's Your Excuse? - Optimist Creative - 2019 | The Creatives Room