The Creatives Room

What if you knew the Victim?

Brand: doctors without borders · Year: 2016 · Category: Print / OOH · Medium: image

The color palette is entirely black and white, creating a stark and desaturated look that emphasizes the gravity of the subject. Lighting is often naturalistic but with increased contrast, lending a dramatic and unflinching quality to the portraits. Compositions are tight, focusing intimately on the faces of individuals, often with direct eye contact to foster a sense of personal connection and confrontation. The mood is deeply sombre, melancholic, and thought-provoking, aiming to evoke profound empathy and underscore the shared humanity of those affected by global tragedies.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.