The Creatives Room

Were the Lifeblood

Brand: Red Cross · Agency: Leo Burnett · Year: 2022 · Category: Commercials · Medium: video

Wide naturalistic landscape frame inside a temperate rainforest — towering eucalypts and tree ferns filling the top two thirds, a dense sea of bracken below, with hard shafts of low sun cutting through atmospheric haze from the upper right. Three small figures walk away from camera through the ferns; a child's bright orange puffer jacket is the single saturated accent against an otherwise cool green-and-grey palette. Deep focus, wide lens, human scale deliberately reduced against the environment.

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Were the Lifeblood - Leo Burnett - 2022 | The Creatives Room