The Creatives Room

We were the refugees once

Brand: UNHCR · Agency: Y&R · Year: 2016 · Category: Print / OOH · Medium: image

The color palette is entirely black and white, lending a stark, timeless, and serious tone. Lighting is naturalistic with a hint of classic portraiture, emphasizing facial expressions and period details. Compositions are intimate, often close-ups or medium shots that draw the viewer into the personal narratives. The mood is one of quiet solemnity and deep historical reflection, evoking empathy and a sense of shared human experience. The campaign features diverse individuals portrayed with dignity, often in traditional or period attire, underscoring their cultural heritage.

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We were the refugees once - Y&R - 2016 | The Creatives Room